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Branding

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumer’s minds. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding and the way a company does the following - all to cultivate a certain image in consumer’s minds:

  • Chooses its name

  • Designs its logo

  • Uses colors, shapes, and other visual elements in its products and promotions

  • Crafts the language in its advertisements

  • Trains employees to interact with customers


Building brand identity

The steps a company should take to build a strong, cohesive, and consistent brand

  • Analyze the company and the market

  • Determine key business goals

  • Cross-Platform Native Mobile Applications

  • Identify its customers

  • Determine the personality and message it wants to communicate

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