SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website trac, as well as exposure to your brand, through non-paid (also known as "organic" ) search engine results. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.
Why SEO is important
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Be sure you’re eligible for inclusion in the Google My Business index; you must have a physical address, even if it’s your home address, and you must serve customers face-to-face, either at your location (like a retail store) or at theirs (like a plumber)
Honestly and accurately represent all aspects of your local business data, including its name, address, phone number , website address, business categories, hours of operation, and other features.